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Privacy Policy

Privacy Policy

Last Updated: June 18, 2025

IMPORTANT DISCLAIMER:

This Privacy Policy is a general template. It is designed to provide a starting point for businesses offering smart home automation services. You MUST customize this policy to accurately reflect your specific data collection, usage, and sharing practices. Additionally, it is crucial to consult with a legal professional to ensure full compliance with all applicable laws and regulations (such as GDPR, CCPA, state-specific privacy laws, etc.) relevant to your business operations, your location, and the locations of your customers. This document does not constitute legal advice.

Welcome to https://newerasmarthome.com/! This Privacy Policy describes how New Era Smart Home ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website, use our services, or interact with us.

At New Era Smart Home, we are committed to protecting your privacy and providing a secure experience for our customers. We specialize in smart home automation services, including security camera installation, TV mounting, home theater installations, and access control systems.

1. Information We Collect

We may collect various types of information, including personal information, to provide and improve our services to you.

  • Information You Provide Directly to Us:

    • Contact Information: Name, email address, phone number, physical address (for service appointments).

    • Account Information: If you create an account, we may collect a username and password.

    • Service Request Details: Information about your smart home needs, preferences, and details of the services you request (e.g., type of security cameras, home theater setup preferences).

    • Payment Information: Billing address and payment details (processed securely by third-party payment processors – we do not store full credit card numbers on our servers).

    • Communications: Records of your interactions with us, such as emails, phone calls, or chat messages.

  • Information We Collect Automatically:

    • Website Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other statistics about your use of our website. This is typically collected through cookies and similar tracking technologies.

    • Device Information: Information about the device you use to access our website, such as device model and unique device identifiers.

  • Information from Third Parties:

    • We may receive information about you from third-party partners, such as scheduling platforms, marketing partners, or social media platforms, if you interact with us through those channels.

    • In the context of smart home installations, we may, with your explicit consent, interact with or collect During installation and setup, with your explicit consent, our technicians may temporarily access specific device data (e.g., live video feeds for camera calibration, device logs for troubleshooting, network settings, and account credentials for device registration) solely for the purpose of ensuring proper functionality. We do not store or retain this sensitive data after the installation is complete, unless explicitly agreed upon for ongoing managed services (e.g., remote monitoring, specific recurring maintenance).

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and Managing Services:

    • To schedule and perform smart home automation services (security camera installation, TV mounting, home theater installation, access control).

    • To communicate with you about your service requests, appointments, and project updates.

    • To provide customer support and respond to your inquiries.

    • To process payments for services rendered.

  • Improving Our Website and Services:

    • To understand how users interact with our website and identify areas for improvement.

    • To personalize your experience on our website.

    • To develop new services and features.

  • Marketing and Communications:

    • To send you promotional offers, newsletters, or information about new services that may be of interest to you (you can opt-out at any time).

    • To provide updates and important notices related to your services or our policies.

  • Security and Fraud Prevention:

    • To protect our website, systems, and customers from fraud, unauthorized access, and other security threats.

    • To comply with legal obligations and enforce our terms and conditions.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business, such as payment processors, scheduling software providers, IT support, and marketing agencies. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.

  • With Your Consent: We will share your information with third parties when we have your explicit consent to do so. For example, when integrating smart home devices, we may need to share specific configuration details with device manufacturers or platform providers, but only with your prior approval.

  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

  • Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

4. International Data Transfers

Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers. By using our services, you understand that your information may be transferred to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In such cases, we will ensure that appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy and applicable laws, such as using standard contractual clauses or relying on adequacy decisions where applicable.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include data encryption, secure servers, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect information about your browsing activities on our website.

  • Cookies: Small data files stored on your device that help us remember your preferences, analyze website traffic, and deliver personalized content.

  • Web Beacons/Pixels: Small graphic images that may be used to deliver cookies, count visits, and understand usage and campaign effectiveness.

When you visit our website, we use a cookie consent banner to obtain your explicit consent for the use of non-essential cookies. You have the option to accept or decline these cookies. You can also control the use of cookies at the individual browser level through your browser settings. Please note that if you reject cookies, some features or areas of our site may be limited or not function as intended.

7. Your Choices and Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

  • Access: You have the right to request access to the personal information we hold about you.

  • Correction/Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.

  • Deletion (Right to be Forgotten): You may have the right to request the deletion of your personal information, subject to certain exceptions.

  • Objection/Restriction: You may have the right to object to or restrict the processing of your personal information in certain circumstances.

  • Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.

  • Opt-Out of Marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.

To exercise any of these rights, or if you have questions about your privacy rights, please submit a request to us using the contact information provided in the 'Contact Us' section below. We will verify your identity and respond to your request in accordance with applicable data protection laws within the legally required timeframe.

8. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete that information from our systems.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, contact and service history data is retained for [X years/until requested deletion] for warranty and customer support purposes. Payment information is processed by third parties and not retained on our servers. Data related to completed smart home device installations is not retained by us beyond the installation and initial verification, unless for specific ongoing support contracts you have authorized.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

New Era Smart Home Palo Alto, CA 94306 ‪+1(650) 223-5288‬ contact@newerasmarthome.com

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